Lyric re-write
 

We Like the Way You Move was created for Sport England’s return of the iconic This Girl Can campaign, a nationwide initiative focused on inclusion and belonging in physical activity. The campaign celebrates the many ways women already move in their daily lives, particularly women from under-represented communities, reframing exercise as something accessible, joyful, and personal.

​

The campaign features a reimagining of BodyRockers’ I Like the Way, reworked as We Like the Way You Move, and was rolled out across prime-time TV, broadcaster video-on-demand, social, digital, out-of-home, and audio channels. It achieved national visibility while connecting authentically with diverse audiences across England.